New Mobility is a strongly growing market and provides

many opportunities. Explore them with us! dd

Get ready: we define your mobility strategy, product or service and calculate business cases. Preparation is key. We support you to set-up the project, consult you or act as project manager. During the critical launch phase we don´t leave you alone - wether you launch a new service or expand your business in new countries and market segments.

With our operational consulting or interim management we bring your existing business to new hights.

"We drive you to success"

  • How to grow my business?

  • First mover or follower?

  • How to (re-)define a new, profitable business model, product or mobility solution?

  • How to set-up an operational business from zero or integrate it into an existing business?

✓  We analyse your status, market, customers & competitors

✓  Evaluate chances & risks


Strategy & concept:

✓  defined & approved

Get ready




Plan & Start

"Preparation is everything"

Regardless of the scope, thorough preparation is a big step toward success:

  • Acceptance from customers, staff & other stakeholders

  • Launch on-time

  • Secure financial planning & funding

  • Minimise risks

✓  CONSULT: We consult you to manage this phase on your own OR

✓  MANAGE: We work as Project Manager in your organisation



"After the game is before the game"

  • Wether you start with a „soft launch" or a „big bang“, there are always a learning curve & unplanned challenges.

  • Great start !  Lets´ launch further products, services, new countries or target groups.

  • We can support you on a consulting basis or

  • fill a temporary gap as an Interims Manager.

✓  We can support you on a consulting basis or 

✓  fill a temporary gap as an Interims Manager.



„You only have one chance to make a good impression“

  • What applies in job interviews is also true with launches.

  • Expectations of the board, staff, customers & competitors range from being sceptics to full-blown converts

✓  CONSULT: We consult you to manage this phase on your own OR

✓  MANAGE: We work as Project Manager in your organisation





Proven, international experience & network

2014-2015: Commercial Director CiteeCar GmbH

2012-2014: Business Development Manager car2go (Daimler)

2010-2012: Interims Manager E-Commerce

2007-2010: Founder & Managing Director automotive start-up

2003-2007: Senior Operations Manager TUI Shop

1996-2003: Marketing & Sales, TUI Group

2011-2014: Head of Sales & Bus. Dev., HKX Express (long-distance passenger rail operator)

2010-2011: Railway Consultant, Page & Moy travel group, UK

2008-2010: Co-Founder Mercury Healthcare

2006-2008: Ancilliary Revenue Manager, Frontier Airlines USA

1999-2006: Product Manager, TUI Group


Project / Interims Sales Manager

2014-2015: Key Account/Sales Manager CiteeCar

2013-2014: Key Account/Sales TNT Innight

2009-2010: Consultant Cresces

2008-2009: Developer SAP Energy4U

2006-2007: Consultant Westfälischen Terminhandel

2003-2006: Account Manager LAM Real Estate Management

1998-2003: Credit Manager BBK

Our vision for your mission!

We don´t stop at a good looking Power point presentation

Coming from (own) start-up companies and P&L units we want to increase value.

With proven operational know how we start or (re-)define your business.






Network partners

Mobility expert and organiser of mobility events in Italy.

IT consulting & implementation

Projects & memberships


Worlds´ largest automotive fair with special new mobility exhibition and event.

Member of German Partnership of Sustainable Mobility.

Member of network of integrated mobility.

Global mega trends push new mobility in all areas of life:

  • Sharing is the new owning

  • Smartphone always „on“

  • New technologies

  • Urbanisation


This affects many industries

  • Fleet-/Leasing companies, car manufacturers, financing organisations & insurance companies need to integrate & offer new mobility products

  • Mobility startup companies encounter increased competition & professionalisation

  • New infrastructure & mobility service providers offer more choice & increase complexity

  • Cities demand solutions for parking, congestion & pollution


  • Launch new mobility products & services.

  • Improve your market position (get profitable, grow, expand).

  • Turn potential negative effects on your business into chances.



  • How to define a profitable new business, product or service concept?

  • How to best launch & operate it?

  • Already strong market position and funding of some competitors.

  • Proven operational benchmarks raise customer expectations.

  • High investments needed.

  • No or low profitability at the start.

  • Not every first mover was successful. Better be a follower?

New Mobility


New Mobility as a chance for your

From chance to success

MOBILITY in ITALY, Milan, 28/29 April 2016

Over 100 speakers from 12 countries present and discuss trends and services in urban mobility, mobility services, E-Mobility and autonomous driving. Organization in cooperation with ClickUtility and the House of New Mobility.





New Mobility World Frankfurt Sept. 2015

The  "New Mobility World" on the IAA (International Automotive Fair/Ausstellung) in Frankfurt in September, the worlds´ largest automotive fair, presented the latest innovationsin new mobility on 30,000 sqm. viaMaXI was in charge for the Mobility Services section.


Organization of international mobility events



Andreas Nelskamp

Managing Director

Consultant & Interim Manager

Mobile +49 177 5220524

Nick Brooks

Passenger Railway Consultant

Consultant & Interim Manager

Mobile +49 151 57604043

Sven Mittelbach

Project / Interims Sales Manager

Mobile +49 176 54078799


viaMAXI GmbH & Co. KG

mobility consulting & execution management

Honerkamp 22

D-30539 Hannover

Phone +49 177 5220524